Profile on Chris Dale

Chris Dale has gained experience from a broad background through senior roles in selling, marketing and buying with major Blue Chip FMCG companies in the food and drinks market (Brooke Bond Oxo, Glaxo, Grand Met Brewing), as well as extensive experience as a Director of a Major retail buying group in the UK (Nisa-Today’s), where he held several roles in buying, group services and development.  In particular a specialist knowledge of the UK’s independent retail, cash & carry and delivered wholesale market covering all foods, drinks and non food disciplines as well as hands on experience in developing promotional strategies to re-launch or develop well established and new businesses.

One of his many key successes was the creation, launch and development of the Cellars International range of private label beers, wines and spirits, now a well established range.  

He also has a great interest in aviation, a Private Pilot himself, he has in recent years spent some time re-launching a local flying school with a new strategic direction to build new business and modernise the school and flying club facilities.